Humanistic Psychology And The Other Disciplines Essay

Humanistic psychology was created as a response to the limitations of the two forces already established, psychoanalytic and behaviorist psychology. One of the biggest differences between humanistic psychology and the other disciplines is that it views humanity in a holistic and optimistic manner rather than in fragmentations. One of the most significant and founding theorists of this humanism force was Carl Rogers. His contributions to the field, research on personality, and his psychotherapy techniques continue to expand and influence many researchers, psychologists, and counselors. Biography Carl Rogers was born on January 8th of 1902 in Oak Park, Illinois. He was the fourth child of six children, five who were boys. He described his parents as â€Å"devoted [and] loving, giving a great deal of time and energy to creating a family life† (Boring and Lindzey, 1967, p. 344). His parents were conservative, Protestant Midwesterners. His mother held strong, religious convictions of superiority and inferiority. She saw her family as â€Å"the ‘elect’ and [were not allowed] to mingle with those who were not so favored† (Boring and Lindzey, 1967, p. 344). In addition, she also held the notion that even at our best we were sinful. Thus, Rogers was always alienated from the corrupted influences of society. Rogers was a sensitive child, easily hurt by his family’s and other classmates’ teasing. Furthermore, Rogers felt that his parents cared more for his next older brother Ross and therefore,Show MoreRelatedThe Diverse Nature of Psychology Pa per951 Words   |  4 PagesDiverse Nature of Psychology Paper Sophia Martinez Psychology 490 Capstone Course in Psychology October 5, 2011 Giselle Gourrier, Ph.D. The Diverse Nature of Psychology Paper Psychology is a discipline that has extensive implications for other areas of science while simultaneously maintaining a narrow concern for the derivation of scientific knowledge about human and non-human behavior (Stanovich, 2010). This paper is concerned with the assessment of two sub-disciplines and sub-topics withinRead MoreThe Diverse Nature Of Psychology1157 Words   |  5 Pages The Diversity Nature of Psychology Anna Van Norton PSY/490 June 29, 2015 Dr. Edna Foster The Diverse Nature of Psychology Psychology is a diverse area of study; it is not an easy task. The field of psychology is so diverse and is always changing and evolving. Because of the always expanding of nature, there is not just only one theory that can explain and answer all of the questions that are associated with psychology. Psychology has always been defined by its diversity. It is theRead MoreThe Diverse Nature of Psychology Essay examples1075 Words   |  5 PagesThe Diverse Nature of Psychology The American Psychological Association has identified 54 divisions within the field of psychology (Plante, 2011). Each division has stemmed from one of the seven major perspectives: psychodynamic, behavioral, humanistic, cognitive, sociocultural, biological, and evolutionary. This diversity within psychology, allows psychologists the ability to expand in all areas of explanation, assessment, and diagnoses, which furthers the science of psychology through many differentRead MoreThe Three Fronts Of Contemporary Psychology946 Words   |  4 PagesThe three fronts of contemporary psychology are behavioristic, humanistic and psychoanalytic. Behaviorism was labeled the primary front of psychology, and was a belief that behaviors can be measured, trained or changed. This is similar to how one person acts, compared to another person. A person’s belief may display how he or she will react towards a particular situation. This view was based on the proposition that behavior can be resea rched scientifically without recourse to inner mental statesRead MoreEssay about History of Psychology1417 Words   |  6 PagesExplain the reasons for the development of psychology as an academic discipline in the 19th and 20th centuries, making explicit the important turning points and breakthroughs. In this essay I am looking at where Psychology as a discipline has come from and what affects these early ideas have had on psychology today, Psychology as a whole has stemmed from a number of different areas of study from Physics to Biology, But the first Psychological foundations are rooted in philosophy, which to thisRead MoreI Am Looking At Where Psychology As A Discipline1361 Words   |  6 PagesHistory of Psychology In this essay I am looking at where Psychology as a discipline has come from and what affects these early ideas have had on psychology today, Psychology as a whole has stemmed from a number of different areas of study from Physics to Biology, But the first Psychological foundations are rooted in philosophy, which to this day propels psychological inquiry in areas such as language acquisition, consciousness, and even vision among many others. While the great philosophicalRead MoreThe Profession Of Counselling Psychology1582 Words   |  7 PagesIntroduction The profession of counselling psychology has developed hugely during the past decade, this paper aims to provide a concise and general exploration of the nature of counselling psychology, it’s development history, where it stands among other traditional approaches, and how disciplines of psychology is linked with a range of models of psychotherapy. In 1982 counselling psychology started developing as a section within the British Psychological Society, and in 1994 it was then recognizedRead MoreThe Philosophy Of Psychology Is Defined As The Scientific Study Of The Human Mind And Behavior1281 Words   |  6 PagesPsychology is defined as the scientific study of the human mind and behavior. It was established as a separate discipline during the late 1800s and can be taken back to the time of the ancient Greeks. From around 500BC to 322 BC, Greek philosophers suggested a theory of â€Å"psyche† that is where the word psychology comes from. This meaning the mind, soul and spirit. The Pythagoras, Hippocrates, Socrates, Plato and Aristotle were some of the most influential philosophers of their time. However, due toRead MoreThe Question in the Origins of Psychology is What Drives Us and Why722 Words   |  3 Pagesresearch was considered as its own scientific discipline. Psychology began in 1879 when a man named Wilhelm Wundt set up a psychology laboratory in Leipzig, Germany. This laboratory would be considered the birth place of experimental psychology. Within the laboratory, Wundt independently trained over 180 students. Over 100 of these students came from other countries, and then returned to their native countries with the knowledge of experimental psychology. Of the one-hundred, Edward Titchener returnedRead MoreEarly Life And Education : Abraham Maslow929 Words   |  4 Pagesinsecure about his appearance. Maslow was inspired by the work of Erik Fromm who was also a humanistic psychologist. He eventually went to New Yorks City College where he attempted to take legal courses but later discover that wasn’t his main interest. He then went to Wisconsin University where he majored in Psychology. There, he studies experimental-behaviorism. In 1931, he received his degree in Psychology where he developed a positive outlook. From 1937-1951 Maslow was a part of the Brooklyn faculty

Broken Spears Essay - 1473 Words

The Broken Spears â€Å"The Broken Spears† is a collection of many accounts of the destruction of Mexico by Cortes and the conquistadors in their invasion. The motive behind this conquest was Cortes’ desire to bring a fortune of gold, spices, and land that can be claimed, back to Spain. Although these desires were admirable, they were sought after at the expense of the Aztecs and consequently changed an entire civilization, due to an initial drive for power, control, land, and money. Cortez along with the Spaniards ultimately destroys the Aztecs in their quest for fortune and fame. The accounts are based on the Aztec’s perception of the invasion and include the revolt of the Aztec people that lead to the terror and the†¦show more content†¦Montezuma’s attempts to keep the Spaniard away from the Tenochtitlan included everything from sending out magicians and warlocks hoping that they could harm the Spaniards with their magic, to sending out captive s to be sacrificed in their presence. With each failed attempt to prevent the Spaniards from entering Tenochtitlan, came the rising fears of the â€Å"inevitable†. As the Spaniard began to inquire about Montezuma, he contemplated fleeing and escaping the â€Å"gods†. Due to Montezuma’s failed attempts, Cortez and the Spaniards decided to begin marching In-land, in their arrival to Tlaxcala and Cholula. One could argue that the invasion of these cities was due to the defiance and the fact that they would not surrender to Cortez’s control. During the march Cortez gained a larger army and allies. Once Cortez and the Spaniards reached the entrance of Tenochtitlan their march was complete. Montezuma then prepared to greet Cortez. According to the text, â€Å"He presented many gifts to the Captain and his commanders, those who had come to make war. He showered gifts upon them and hung flowers around their necks; he gave them necklaces of flowers and bands of f lowers to adorn their breasts; he set garlands of flowers upon their heads. Then he hung the gold necklacesShow MoreRelatedBroken Spears854 Words   |  4 PagesThe author argues that the Spanish were completely at fault for the total destruction of the Aztec Empire. In Broken spears, the author explains how many factors other than Spanish power contributed to the downfall of the Aztecs. Not only did the Spanish have many advantages over the Aztecs, but also they also exploited them and took advantage of the cultural difference. The main key aspects to the Spanish victory, is that the Spanish were viewed as gods at first because of their appearance, theRead Morebroken spears focus paper802 Words   |  4 Pagesï » ¿The Broken Spears Focus paper In The broken spears, author Miguel Leon-Portilla gives accounts from the Spanish conquest of the Aztec Empire in 1519. These accounts include several texts written by surviving indigenous people of the Aztec civilization; these perspectives truly shows the emotion, fear, and uncertainty the Aztec’s felt in depth during this time. With the accounts in our textbook and the broken spears, we are able to draw conclusions viewing both facts and experiences through thisRead MoreBroken Spears Bernal Diaz1295 Words   |  6 PagesTwo Accounts: Broken Spears and Bernal Diaz In every historical event there tends to be conflicting sides, each member has their own point of view based on a plethora of statistics. These statistics include but are not limited to, socio-economic classes, race, geographical boundaries, gender, etc. When two cultures interact for the first time there is bound to be some discrepancies over what truly occurred. These discrepancies are portrayed quite well through Bernal Diaz’s The Conquest of New SpainRead MoreThe Broken Spears: the Aztec Account of the Conquest of Mexico1413 Words   |  6 Pageshistorians tremendously. The Broken Spears is a historical outlook on the Spanish Conquest of the Americas that includes several different texts written by many different indigenous people. Numerous texts are written in such a way that show the fear that the people experienced while having their towns overtaken, while other texts simply explain what was happening at the time. In Traditions and Encounters, a more factual approach is taken, conveying only facts. The Broken Spears includes facts, yet alsoRead MoreBroken Spears the Spanish Defeat of the Aztec Empire1433 Words   |  6 PagesThe Broken Spears is a book written by Miguel Leon-Portilla that gives accounts of the fall of the Aztec Empire to the Spanish in the early 16th century. The book is much different from others written about the defeat of the empire because it was written from the vantage point of the Aztecs rather then the Spanish. Portilla describes in-depth many different reasons why the Spanish were successful in the defeat of such a strong Empire. Portilla starts out by giving a thorough background of theRead MoreThe Broken Spears by Miguel Leon-Portilla Essay727 Words   |  3 Pagesstraight a path, unlike their bows and began to hit the ground or move sideways at the sound of a cannon. This in modern day seems very minimal, but to the Aztecs it was a great step because their weapons were no match for artillery and cannons. Broken spears lie in the roads; We have torn our hair in our grief. The houses are roofless now, and their walls are red in blood (137). The Aztecs fought a long eighty day war against the Spaniards, who to the Aztecs seemed to be supernaturalRead More The Broken Spears by Miguel Leon-Portilla Essay871 Words   |  4 PagesThe Broken Spears by Miguel Leon-Portilla The author argues that the Spanish were completely at fault for the total destruction of the Aztec Empire. In Broken spears, the author explains how many factors other than Spanish power contributed to the downfall of the Aztecs. Not only did the Spanish have many advantages over the Aztecs, but also they also exploited them and took advantage of the cultural difference. The main key aspects to the Spanish victory, is that the Spanish were viewed asRead MoreEssay about Broken Spears by Miguel Leon-Portilla1505 Words   |  7 PagesThe Broken Spears is a book written by Miguel Leon-Portilla that gives accounts of the fall of the Aztec Empire to the Spanish in the early 16th century. The book is much different from others written about the defeat of the empire because it was written from the vantage point of the Aztecs rather then the Spanish. Portilla describes in-depth many different reasons why the Spanish were successful in the defeat of such a strong Empire. Portilla starts out by giving a thorough background of theRead MoreMy Childhood Memories Of The Big Girl881 Words   |  4 Pagesthe coolest thing ever. Amanda and I may have been nearly eleven years apart, but she would always include me in the â€Å"big girl† fun. For example, many of my childhood memories involve her allowing me to watch PG-13 movies and MTV, starting Britney Spears or Spice Girls dance parties in the living room, and taking me out for ice cream after school whenever it was her turn to pick me up. I also remember becoming a third wheel on some of Amanda’s dates when my mother needed her to babysit at the lastRead MoreWilliam Golding s Lord Of The Flies1513 Words   |  7 PagesHe has grown and overcome new obstacles, such as the hunt he just barely escaped, and has now learned from them, and will return home with this knowledge. After all that had happened, the war, Piggy’s death, and the massive fire, the boys are left broken and helpless, reduced to nothing but tears and regret. This reflects their society, how it is in pieces and is full of evil, ever since they began to separate into savages and logic the society started deteriorating. Therefor, unity and humanity is

Pervasive Computing and Communications Workshops

Question: Discuss about the Pervasive Computing and Communications Workshops. Answer: Core Brand Values of Google Google has implemented one of the most diverse organizational cultures in their workplace (Liu, Au Choi, 2014). As a result, they were able to build some unique and effective core brand values that are discussed below, The management of Google is always keen to recruit and work with talented and experienced people. The workplace environment of Google is built in a way that employees can flourish and grow. Google is a quantitative company that uses data to make decisions (Zhu Westphal, 2015). Technology innovation is their main objective and they have always built world's best technology and products. In Googles challenging and energetic work environment, the management celebrates their success and each others accomplishments, professionally and personally. Future planning of Google Cloud computing has made the Server Message Block market (SMB) market a gold mine for service provider organizations. According to Choi and Varian, (2012), through cloud computing, Google can not only retain its current SMB base but can also attract new small business organizations that will help it to gain a competitive advantage. Microsoft has already done a great job in the SMB and enterprise markets. They have moved their traditional applications and platforms to the cloud that made it easier for them to run the business on a high note. That is why; it can be said that Google had to confront Microsoft head-on in cloud computing segment. Google's decision to take on Apple is another right decision taken by the management. Every four out of five smart phones in the world are equipped with Android OS. Still, consumers prefer "I-Phones" as only Apple can release upgrades and updates which are easier for the customers to follow. On the other hand, manufacturers of Android are slowly but steadily trying to cut Google out of the loop by adding their own tweaks to the software. As a result, Google was losing their grip and Apple started to improve their market share. On the other hand, Google gains its biggest revenues from the advertisement (Choi Varian, 2012). That is why; the management wants as many people as possible on the web. The more users are there on the web, the more advertisement Google can sell. Therefore, to keep their revenue stable and to keep improving in the future, Google has decided to launch their own smartphone Nexus that will help them to control Android and all relevant software once again. Googles move to quit China because of censorship issues was not a good decision. It is true that Google experienced a number of cyber attacks in China and discovered that Gmail accounts of Chinese human rights activists were hacked (Tan Tan, 2012). All these happened because of the censorship rules and regulations of the country. Some said that Google took the right decision; however, the global companies must understand that they will face different challenges and policies in different countries (Lwe, Mandl Weber, 2012). Some of the policies will create obstacles and will prevent global companies to conduct business. Quitting is not an option as they can adopt alternative ways. For example, Google could add censorship evading functions through its web browser Chrome (Mason 2013). Microsoft Microsofts strategy In its initial days, Microsoft was competing against Netscape that had 72 percent market share. During that time, Microsoft implemented a strategy where their new web browser Internet Explorer was collaborated with its office products such as Excel, Word and PowerPoint. Therefore, users who wanted to use Office products became an Internet Explore user also (Pisano 2015). During a poor economic time, when the consumers denied Vista, Microsoft launched a campaign named as Windows life without walls. A series of commercials were also launched under the campaign of I m a PC. These campaigns helped the organization to improve morale of the employees and gain loyalty of the customers. Besides, in order to understand what the customers want and how they like to buy products, Microsoft opened a number of retails stores in 2009. This helped the organization to observe the customers closely. Pros and Cons of "I'm a PC" campaign The campaign was launched by Microsoft to challenge the Get a Mac promotional campaign of Apple. However, through this campaign, Microsoft could identify the customers who were looking for fancy designer computers. It also exhibited the innovative power of the company and the usage pattern of the updated version of the machines. Besides, Apple, through their campaign tried to convince customers that computers are of no use (Peng 2013). However, Apples campaign was launched with the same aims and objectives. As Apple was the first company to launch such as campaign, they got all the credits, as there is no place for copied contents. Acknowledging Apples campaign According to Shapiro and Varian, (2013), the decision of acknowledging the campaign of Apple was a good decision made by Microsoft. Apple, through their campaign tried to prove that PC is a dull and clunky thing. Microsoft had to do something to protect their place in the market. That is why; they launched that campaign and promoted their capability of innovation. This campaign helped the organization to gain loyalty of their employees and customers. Besides, Microsoft had to launch a campaign for another reason. Apple started to convince people that personal computers are useless. If Apple could finish their campaign successfully, the chances were high that Microsoft could lose their entire market share. IDEO Reason behind IDEOs success The primary reason behind IDEOs success is their focus on establishing an effective plan that helped them to gather information by conducting widespread market research. The management of the organization worked hard to integrate buying behavior of the customers along with product life cycle (Chudasri, Walker Evans, 2013). On the other hand, IDEO also took a positive approach towards design thinking which is known as the study of consumer behavior (Fuerderer et al., 2013). Their design thinking was developed based on practical needs and demands of the customers. Besides, the organization also provided superior customer services that helped the consumers to solve any product related problems. The management of the organization could also keep their customers highly interested to the products offered by the company. Regular communication with the consumers and clients along with behavioral mapping, IDEA could achieve success in the industry. Behavioral mapping helped the company to le arn and access the behavior of the customers. Last but not the least, IDEAs focus on improving technology also helped it to upgrade the products they are offering. That is why; they are able to serve their customers at a higher level. Challenges faced by IDEO in research and designing While doing research in order to improve the designs of its products, IDEA faced biggest challenges from the customers. Success of a research depends on data collected from the customers (Ahmed, Ting Johl 2015). Most of the times, while conducting a research, the organization had to work tremendously hard to collect proper information in order to create a customer friendly product design. Brand awareness for IDEO Being a consultancy organization, brand awareness for IDEA mostly comes from its great services. IDEA helped several organizations to solve critical problems related to usability issues. As a result, it could create a number of success stories among the customers. The organization also won many awards for it and clients (Leenders Dolfsma, 2016). These things helped to generate positive brand awareness for the organizations. Besides, the management of the organization is continuously framing new methods and procedures in its development and enhancement. As a result, they are able to improve their brand awareness. Their brand awareness has helped the organization to have clients such as PepsiCo, Ford, Nike, Bank of America and Prada. FULLA DOLLS Pros and cons of FULLA DOLLSs selecting marketing Fulla Doll is known as an alternative product of Barbie doll and is marketed mainly in Islamic and Middle Eastern regions. After it was marketed first time in the year of 2003, Fulla Doll became a role model for young Muslim girls with many families who wanted their daughters to dress like Fulla. The biggest advantage of Fulla is it is marketed only in Muslim countries where Barbie is banned because of its outer looks. Fulla came with a certain body composition that was similar to the Muslim culture (Bahemia Squire, 2013). As a result, parents had no problem and allowed their daughters to play with it. In spite of being tremendously famous in some countries, the biggest disadvantage was its limitation. As a result of regionalism marketing, Fulla could not tap into worldwide market and could not generate exemplary figures. Strategy to improve sales and segmentation of Fulla Dolls Currently, the management of Fulla Doll is mainly focusing on the Islamic countries where Barbie doll is banned due to its western looks and outfits. There, Fulla Doll serves as an alternative product of Barbie; however, it comes with Muslim fashion that includes hijab and abaya. Manufacturer of Fulla Dolls, which is New Boy Design, will have changed their strategy, which is to focus only on Muslim countries (Dunn Dunn, 2016). They will have to improve their advertising strategies to appeal to customers from different languages and religious beliefs. Besides, they will have to tap into foreign markets such as UK, US and other European counties; however, keeping the original ideas intact. "JIM Thomson Thai Silk Company." Strategy to extend product line Jim Thomson Thai Silk Company is considered as the leading Asian lifestyle brand in Thailand. The main reasons behind its success are its range of products that includes fabrics, accessories, apparels and upholsteries. Besides, the company is also good in blending Western designs along with Thai heritage and traditions (Sohail, Naz Malik, 2014). The organization is also connected with Ed Turtle that is a famous US designer known for customizing fabrics and products for projects of Park Hyatt Hotels and Aman Resorts. Besides, these two famous hotel brands, the company also serves hotels such as Conrad and The Oriental. Difference between JTTS and other brands The specialty of JTTT is their unique idea of mixing Thai traditional designs along with contemporary Western design. Besides, the organization made a triumphant conversion from silk fabrics to home furnishing (El-Bassiouny 2014). These extensions allowed the company to gain a competitive advantage over its rivals. Besides, it has also placed JTTS as a company that is way more different than other organizations in the same industry. References Ahmed, S., Ting, D. H., Johl, S. K. (2015). An Evidence of the Seamless Experience: Touchy Promotional Campaign. Global Business and Management Research, 7(2), 63. Bahemia, H., Squire, B. (2013). A Conceptual Model of Open Innovation for New Product Development Projects: Towards a Contingency Theory.J. Tedd, Open Innovation Research, Management and Practice, 129-156. Choi, H., Varian, H. (2012). Predicting the present with Google Trends.Economic Record,88(s1), 2-9. Chudasri, D., Walker, S., Evans, M. (2013). Directions for Design Contributions to the Sustainable Development of the Handicrafts Sector in Northern Thailand. IASDR 2013, 24-30. Dunn, R., Dunn, A. G. (2016). Bad Dolls/Reappropriating Badness Performing the Feminine with Reference to Arab Muslim Dolls and Tiqquns Young-Girl.Journal of Middle East Women's Studies,12(2), 275-283. El-Bassiouny, N. (2014). The one-billion-plus marginalization: Toward a scholarly understanding of Islamic consumers. Journal of Business Research, 67(2), 42-49. Fuerderer, R., Herrmann, A., Wuebker, G. (Eds.). (2013). Optimal bundling: marketing strategies for improving economic performance. Springer Science Business Media. Leenders, R. T., Dolfsma, W. A. (2016). Social networks for innovation and new product development.Journal of Product Innovation Management,33(2), 123-131. Liu, C. Z., Au, Y. A., Choi, H. S. (2014). Effects of freemium strategy in the mobile app market: an empirical study of Google play.Journal of Management Information Systems,31(3), 326-354. Lwe, R., Mandl, P., Weber, M. (2012, March). Context Directory: A context-aware service for mobile context-aware computing applications by the example of Google Android. InPervasive Computing and Communications Workshops (PERCOM Workshops), 2012 IEEE International Conference on(pp. 76-81). IEEE. Mason, E. (2013). Shaking up the anaconda: the new face of censorship in China. Index on Censorship, 42(2), 43-45. Peng, M. W. (2013). Global strategy. Cengage learning. Pisano, G. P. (2015). You need an innovation strategy.Harvard Business Review,93(6), 44-54. Shapiro, C., Varian, H. R. (2013). Information rules: a strategic guide to the network economy. Harvard Business Press. SOHAIL, R., NAZ, R., MALIK, N. A. (2014). A Postcolonial Study of Barbie Phenomena and its Implication in Pakistani Urban Context.European Academic Research,11(5), 6949-6980. Tan, J., Tan, A. E. (2012). Business under threat, technology under attack, ethics under fire: The experience of Google in China.Journal of business ethics,110(4), 469-479. Zhu, D. H., Westphal, J. (2015, January). A Structural Theory of Power, Strategy, and Performance. InAcademy of Management Proceedings(Vol. 2015, No. 1, p. 18452). Academy of Management.

Satisfaction of Students Towards the Academic Library Facilities free essay sample

This section will discuss the background of the study, the statement of the problem, research question, research objective, methods used and the limitations of the research. 2. 1 Background Academic library is an important asset at Higher Level Institution because the library complements the need of students at Higher Level Institution. Malaysia nowadays encourages the citizen to pursue reading culture to gain more knowledge and information. University Technology Mara of Segamat, Johor have a high technology of library known as. As at PTDI, there are many facilities provided by the management in order to support students to get easier to get information. According to Longman Dictionary Contemporary English third edition, library refers to a room or building containing books that can be looked at or borrowed. A library is a collection of sources, resources, and services, and the structure in which it is housed; it is organized for use and maintained by a public body, an institution, or a private individual. We will write a custom essay sample on Satisfaction of Students Towards the Academic Library Facilities or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In the more traditional sense, a library is a collection of books. In Malaysia, library already been implemented since years 1956 which first be established of Perpustakaan Negara Malaysia. This library has been getting the permission by Public Library Services for the Federation of Malaya. This library has been getting the permission by Public Library Services for the Federation of Malaya. The significance of library is depends on the usage by the uses which is for education or just for entertainment to fill up the free time. The people are really like to spends time for reading will be request that the library is the most of peaceful place on earth and with the full of knowledge. Here are some points to highlight the important of library. Firstly it is inculcating the reading habits among children, teenagers and also adult. This is because library is the place for getting the new information otherwise to increase the knowledge not only for external usage but also internal understanding. Library is a place for learning experience especially for the children. By having a lots of type of book its can attract the children to continuing reading and the extensive genre of children’s literature is an essential part of the growing up process. Library is not only for students, users and lecturers only. Library also essential for community to be the mechanism to gain more information and resources of knowledge to be the knowledgeable citizen. Three main types of library described by The Indexer (2008) are public libraries, academic libraries and special libraries. In this report, we would like to ascertain the satisfaction of library usage in UiTM Segamat towards the academic library facilities. We can measure based on the satisfaction of the user based on the different perspective and dimension. 2. 2 Problem Statement PERPUSTAKKAN TUN DR ISMAIL tends to be the leader of source of any information. In achieving their target to they have to improve their customer satisfaction on facilities provided. Refer to the Mohammad A. Hassanain and Ali A. Mudhei (2006) the main purpose of conducting the assessment was to determine whether or not design decisions made by design professionals are providing the performance needed by users who use the facility. In UiTM Segamat, there are problems where space for students to reading is insufficient, lack of control for photocopier and printing machines, no twenty four hours room for staying up, no safety place for bags storage, and inadequate of toilets provided. The necessity on library to provide quality services is critical, based on their role to support university core business that is to produce great graduate which is needed by industry. The question is; did student obtain the quality that they must get? Other than that, what is their perception on library quality services provides as an important academic facility based on types of services? Is it low or more than their perception? Another thing, what is their satisfaction level on services quality at PTDI? 2. 3 Research Question 1. 3. 1How to determine the level of effectiveness facility in library?